How Not to Age from the Sun
The Summer can mean a whole lot of travel, beach days, going to the gym and much more sun exposure than in other seasons. Did you know that repeated sun exposure is responsible for up to 90 percent of visible aging of your skin? Yes, the sun releases ultraviolet (UV) rays that cause sunburn and sun tan but also wrinkles, pigmentation, and reduced skin elasticity – all of which are primary signs of aging but also known as photo aging when caused by the sun.While most of these symptoms are a result of the natural course of chronological aging, frequent sun exposure speeds up the process and leads to premature symptoms of skin aging – that are completely avoidable if the necessary steps to prevention are imbibed in your summer skin care routine.
Get Protection with Natural Moisturiser for Face
It’s Summer and we know staying in is not an option, in fact sun exposure is also necessary for your skin to absorb Vitamin D, regulate sleep cycles and overall enhance feelings of well-being. In order to not succumb to the negative effects then, what you need is a combination of the best anti-aging moisturiserand natural SPF before you step outside.
The Soundarya Radiance Cream with 24 Karat Gold and SPF 25 is an extra rich age delay cream that not only acts as a natural facelift for mature and dry skin, but also contains natural SPF derived from Yashada Bhasma or herb infused Zinc ash- a naturally derived sun protecting factor that deflects UV radiation and free radicals from the skin. Additionally, it is prepared with a blend of cold-pressed Sweet Almond, Sesame and Saffron Oils steeped in rejuvenating herbs and roots, known to have their own sun protecting properties,to keep skin youthful, soft and toned.
Another unique aspect of this cream is its Gold Bhasma which is a rare ingredient prepared according to the tenets of Rasa Shastra - the branch of Ayurveda which combines metals with medicinal herbs. The amazing regenerative properties of the 24 Karat Gold Bhasma, penetrate into the deepest layer of skin, to reveal radiance and increased elasticity on the surface.
If you have acne prone and oily skin, the Soundarya Radiance cream might be too rich, therefore you can opt for our Light Day Lotions with SPF that perform the dual role of a natural moisturiser as well as an effective sunscreen without leaving your skin too oily.
How Men Can Protect Skin from Sun Damage?
The deeply hydrating Sandalwood and Orange Peel Facial Moisturiser for men is specially curated for male skin – that tends to be thicker and oilier than the skin of most women. While the moisturiser has a natural SPF of 25, it also contains Aloe Vera that adds moisture to the skin and promotes skin regeneration, as well as cooling Sandalwood essential oil – so that your skin continues to look youthful and fresh even after a long day spent under the sun. A protein and Vitamin C powerhouse, fresh Coconut Water is also a key ingredient in this unique moisturiser – which effectively smooths out fine lines, wards away dark circles and protects skin from sunburn and breakouts.
ESSENTIAL TIP: Apply all your moisturisers with SPF at least 20 minutes in advance of heading outdoors for the skin to absorb and effectively start utilising the ingredients. Additionally, if you plan to stay out for long carry your moisturisers with you to reapply every two to three hours.
Reverse Sun Damage After Exposure
How to Get Rid of Pigmentation
When exposed to UV rays the skin produces Melanin to protect itself - this is what causes your skin to tan but also often leads to the appearance of sun or age spots. These are small dark blemishes and pigmentation that tend to appear in patches on the face. To reduce the appearance of sun spots here is a night ritual you can follow for best results:
For Normal to Dry and Mature Skin – Take a coin sized amount of the Eternal Youth Formula Date & Litchi and add a 1-2 drops of the Soundarya Advanced Serum to it and apply generously around the face. The hydrating and regenerating properties of the Cream combined with the brightening, anti-oxidant-rich prowess of the potent Serum are sure to slough away pigmentation, leaving skin smooth, even toned, bright and ultimately youthful looking.
TIP: Apply only two to three times a week during Summer as a part of your night regime.
For Normal to Oily and Combination skin – Take a coin sized amount of the Pure Aloe Vera facial gel and add 1 drop of the Soundarya Advanced Serum to gently massage all over the face. TIP: Apply only once a week during Summer as a part of your night regime.
How to Restore Skin’s Firmness and Elasticity
Ever wonder why and how skin begins to sag and crease, missing that same plump, toned and bouncy feel it once had? The answer– a breakdown by UV rays ofelastin and collagen, the two proteins that keep your skin firm, toned and ageless. Follow the ritual below at least once a week for skin to spring back into shape this Summer:
- Cleanse the day off with the Soundarya Ubtan (suitable for all skin types). This effectively sloughs away dead skin cells and tan to leave skin renewed with a fresh glow.
- Follow by massaging the Tejasvi Emulsion deep into the skin – keep a bowl of warm water to occasionally dip fingertips into while massaging. Massage for 10 to 15 minutes and then wipe off excess emulsion with a towel.
- Finally spray skin with the Bela Facial Tonic Mist – to seal in moisture and minimize open pores.
This balmy emulsion contains Cow’s Ghee which has a supreme penetrating ability to carry active herbs deep into the skin. It also leaves the skin exceptionally soft, plumped, illuminated and protected. Active herbs like Kasturi Manjal, Peepal and Banyan leaves are very potent antioxidant agents which help reduce the damaging effect of free radicals – which accelerate fine lines, dullness and other signs of aging. Coconut oil and Organic Beeswax soften the skin, as well as nourish, protect and strengthen the skin’s underlying tissues for ultimate resilience.
ESSENTIAL TIP: While it is important you take care of your skin during the Summer externally, it is also recommended to tailor your diet to assist your skincare products for Summer for maximum results. A diet rich in Vitamin A, such as Carrots, Tomatoes, Apricots, Watermelons and Sweet Potatoes – is highly suggested as these contain beta-carotene, which helps protect your skin from free radicals and UV rays in the atmosphere that can increase the risk of premature aging. Additionally, keep yourself hydrated throughout the day – carry a water bottle but also have cooling drinks like Shikanji, Aam Panna and Buttermilk (read more about Summer Drinks here ).