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What is Clean Beauty?
In recent times, the “Clean Beauty” movement, has gained momentum. It propels the idea that skin care products should be non-toxic and unadulterated, without the use of ingredients such as parabens, sulphates, chemical sunscreens, and synthetic fragrance.
The most fundamental Ayurvedic standard for pure, fresh and natural is that “if you cannot eat it, do not use it on your skin”. In that sense, Ayurveda has pioneered the idea of Clean Beauty and that is, according to Forest Essentials, what makes Ayurveda the choicest and most relevant cosmetology today, in the modern age.
However, hundreds of new beauty products come onto the market every day and huge numbers of “natural” and “Ayurvedic” lifestyle brands are coming up as people have begun to realize that natural is good. Although there are many more options now for skin care, there is also a lot of confusion about what is truly good for the body and skin.
Are we to believe every manufacturer’s claims that their products are made with “exclusive” formulas, rich in ingredients like “botanicals”, “bio minerals”, “enzymes” & “active extracts”? While a few discerning brands do contain authentic natural ingredients, the vast majority and their advertising, fails to mention the many synthetic & chemical ingredients that also go into these products and therefore into our skin.For instance, do you really think that the most potent herbs and finest quality ingredients, which require a great deal of expense and effort to both procure and process,can be sold at the price of mass products with synthetic ingredients?
Many “Ayurvedic” products sold in the market use low quality herbs which might have been stacked in storehouses for months to ultimately serve your skin a platter of chemicals that keep the cost of production low. Millions of people (you may be one of them) “eat” chemicals every day, since they are the standard ingredients in some of the bestselling moisturizers and soaps in the country!
The Solution?
It is simple. Read the labels of your beauty products just as you would the labels on your food. It is important to know that organically grown, unprocessed cold pressed oils, have the highest levels of nutrients for your skin. Skin is alive and artificial chemicals cannot give back life to the skin. Beauty products made of living substances such as plants or their extracts are balanced by nature and contain the vibratory energy that constitutes life. By plants, we mean all forms of vegetation, including trees, flowers, fruit, vegetables, herbs and spices. These living substances contain all the purifying, nutritive and balancing properties necessary to nurture the skin and slow down the ageing process. They are perfect foods for the skin.
In creating treatments for skin, body, and hair, Forest Essentials follows the fundamental principle of pure, fresh, natural, organic and seasonal. Seasonal harvesting of rare and precious crops as well as plucking of nutritious herbs and fragrant flowers, ensure that ingredients are derived at their optimal potency and in their purest form, to impart vital nutrition, when used for skincare.
Ingredients to look out for on the labels..
Natural Foaming Agents Versus Sulfates
Forest Essentials’ Hair and Facial cleansers and Luxury Silk Soaps use natural foaming agents such as Corn Starch and Soap nut (Reetha), in place of SLS and SLES – which are known to be carcinogenic and strip off the natural moisture of the skin.
Natural Sun Protection Versus Chemical Sunscreen
Forest Essentials’ lotions all contain Yashada Bhasma (Zinc Oxide) which works as a natural sun protecting factor of 25.
Pure Grain Alcohol and Floral Waters Versus Synthetic, Industry Alcohols
Forest Essentials’ Perfumes are each made of fermented pure grain alcohol which is safe to use, and has a non-drying effect so as to not strip the skin of moisture – as other abrasive, industry alcohols do.
The range of Body Mists are made using traditional Deg or Bhabhka Yantras for the extraction of Steam Distilled Floral waters and Essential Oils in the same manner done centuries ago. These leave the skin with cool, moisturizing properties and a long-lasting fragrance.
It is simple to understand. Ayurveda says you should be able to eat what you put on your skin. The ingredients should be pure, fresh and always in season. That is the Ayurvedic connotation of beauty.
