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From personalized beauty products to sustainable packaging, this year saw a whirlwind of trends that are here to stay! With the world at a halt, the beauty industry evolved where skincare remained the only constant with some of the latest and most interesting innovations that were ever made. Evolving at what can be called its fastest pace, which makes us wonder what’s next for the beauty industry? Read on as we enlighten you with some of the most famous trends in beauty, this year that we followed and pioneered.
Clean Beauty
Driven by conscious consumers, clean and green beauty is no less than a movement. Feeding our skin with the right kind of ingredients, inside out, plays a major role in how our skin looks and feels, and this year was all about that. Skincare with natural ingredients has been one of the biggest trends in 2020, with people indulging in natural and organic products, free of parabens, sulphates, drying alcohol and synthetic fragrances. Explore our collection of holistic Ayurvedic care for the skin, body and hair, enriched with fresh herbs and other potent ingredients.
Bespoke Beauty
Nothing says luxury like a bespoke beauty product and these were the most cherished innovations in 2020. We say that with experience as we received an overwhelming response to the Customized Creams, which were most loved by our discerning customers. With more and more products being mass produced, customers now prefer customizing their own products that are tailor made to cater to their specific concerns and needs. With Customized Creams, we include ingredients that would give what your skin needs to soothe your unique skin type and concerns. Explore them to indulge in the most famous trend of the year.
Skincare Infused Makeup
Blurring the lines between skincare and makeup has been long awaited by customers for Indian brands. This year, we introduced our Natural Makeup Collection that is deeply enriched with natural ingredients and a miraculous serum formula that enhances the lips and eyes while also beautifully restoring their natural beauty. Explore the Forest Essentials Gulaab Khaas Kajals and Madhu Rasa Tinted Lip Serums that have proven to do just that!
Sustainable Products
Sustainability is a positive movement for the environment that goes from beauty to fashion and beyond. It is a philosophy about self-care that beautifully emphasizes taking care of the environment. This year witnessed a rise in customers becoming more mindful and choosing the path towards sustainable and green beauty products. Did you know that our Ayurvedic formulations are wholly sustainable in their approach? In our continuous bid to be a sustainable brand, through our latest initiative, you will now be able to drop off any 5 of your Forest Essential empty bottles to receive a complimentary travel sized product, of your choice. Taking a step towards a greener and better world, the new philosophy of 2020.
Visit www.forestessentialsindia.com to explore our collection of clean, personalized and sustainable products.
