Beauty At Any Age



Beauty At Any Age

Ayurveda advocates a holistic, balanced approach to life with regard to body, mind and spirit. Skin is a direct reflection of what goes on internally - the ultimate indicator of whether or not the three are in balance. It is only when all three are in perfect harmony that you radiate not only outer but also inner beauty.


‘Ojas’ is the unifying factor of the three vital essences of beauty described above. Together the three, constitute true or lasting beauty. The radiance of absolute beauty, is an inner vitality, a sensation of bliss, lustrous hair, glowing skin, clear shining eyes, and an ‘inner fire’; which according to Ayurveda is a phenomenon produced by the presence of ‘ojas’.


This special quality is the by-product of healthy body tissue, which adds grace in movement and the subtle qualities of freshness and vitality.  It also gives a certain compelling magnetism to one’s personality.


The Gold standard of skin is perhaps most obviously that of an infant’s – soft, bright, supple, smooth, and free from blemishes. Ojas is also naturally highest at birth and diminishes with age, which is why the very young, look so effortlessly vibrant.


According to Kashyap Samhita, the ancient scripture of Ayurveda, a woman is known as Yuwati from 13 years onwards. It from here, or the onset of puberty, when the devolution of skin often begins.


One experiences hormonal changes alongside environmental effects, lifestyle changes such as smoking, drinking or unhealthy diets, and stress, all of which may combine to cause an imbalance to the body, mind and spirit – a depletion of Ojas.


For instance, oiliness, breakouts, acne are common problems during these years which can render skin susceptible to premature ageing and long term damage.


Therefore, for Ayurveda, the key to good skin and the best age-defying mechanism is an early and comprehensive start to skin care. However, this is not to say that constant devolution of skin is inevitable, that the blueprint of ageing is predetermined or that if you did not start in your teenage years nothing can be done at present.


According to Ayurveda, one of the ways we can replenish Ojas to the skin on our face is by regularly moisturizing and massaging it.



The Soundarya Radiance cream with 24 karat gold and SPF 25 is an extra rich and light textured, age delay cream that acts as a natural facelift for mature and dry skin, in other words it’s what restores and rejuvenates Ojas, and here’s how:


  • Gold Bhasma: is prepared according to the tenets of Rasa Shastra - the unique branch of Ayurveda which combines metals with medicinal herbs. The excellent rejuvenating properties of the 24 Karat Gold Bhasma, penetrate into the deepest layer of skin, to reveal radiance and increased elasticity.
  • SPF 25: Free radicals like UVA/UVB rays absorb into the skin to damage cells, leave behind wrinkles, pigmentation and thereby hasten the ageing process. This cream is made of Yasada Bhasma (Zinc Oxide) which acts as a natural sun screen that deflects UV radiation and protects skin from detrimental effects of free radicals.
  • Potent Ayurvedic herbs blend in pure cow’s milk: Herbs like Ashwagandha, Turmeric, Saffron and Ketki control collagen depletion and smoothen fine lines to maintain the plumpness of skin and are excellent anti-oxidants that combat free radicals in the environment.


Massage it daily for firmed underlying facial muscles, restored elasticity, and a smooth and porcelain skin texture.


Recommended Skin Type: All skin types but not for acne prone skin.